A JV giveaway event is a site used by Internet marketers who get together to use their lists of subscribers to help build the lists of all the members taking part. By being involved in such a giveaway event each marketeer has the possibility to grow their own list by taking advantage of the combined power of all the other list owners who are taking part.

The way it works is every participant of the JV giveaway contributes one or more gifts together with their squeeze pages they will use to collect new sign-ups. They then consent to send letters their email list on launch day promoting the giveaway and all the gifts being given for free by other marketeers.

The one most important factor that will make a JV giveaway event a success for you, would sure enough be - your contributions. A lucrative giveaway event (for you) would be a giveaway event where you grow your list of subscribers. For that to occur you want people to sign up for your gifts. Therefore you need your contributions to be engaging for the people that subscribe to the event as members.

What are the attributes your offers must have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your gift should not be a worn out eBook from 2002.

3) Substance - Your submission must provide worthwhile, practical information.

4) High quality graphics - People "shop" with their eyes. Make your graphics attractive, delightful to look at and exciting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You actually need to sell your gifts twice:

A. At the gift list - You need an engaging headline (some events limit it to 25 characters) and a condensed, attractive copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is same as a sales letter only instead of a "buy now" button you will have an opt-in form.

6) Bonuses - You should (yes, "need to" - people have come to expect this) have bonuses on the download page. Please, add some solid bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it unique and give more bonuses.

Conclusion

You need good marketing skills for your offers to produce the type of results you strive for. Invest in your offers and your list will grow.

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